Goal: Bring the Invisible Friends NFT characters to life with augmented reality at their pop-up event for NFT NYC 2022

Outcome: I led Snap’s partnership with Invisible Friends to produce an AR lens that made users “invisible” and rendered traits of the digital characters onto their heads, hands, and feet. The experience was brought to life at the pop-up with a lifesize AR mirror for guests to play with and capture content. Thousands of people used the mirror and turned themselves into Invisible Friends characters over the three-day event.

My Roles: Partnerships, Project Management, Creative Strategy

Teams: Invisible Friends, Top Drawer Merch (Marketing), Deeplocal (Experiential), Plai (AR Production), Snap Global Brand Experience (AR Hardware)