Goal: Allow anyone to experience & spread the joy of the Doodles brand using augmented reality
Outcome: I led Snap’s partnership with Doodles to create multiple AR experiences that brought their brand to life. The partnership pushed forward innovations with Snap’s marker-tracking technology that animates objects in the real world in real-time. The lenses have been used over 2 million times and shared by 100,000+
My Roles: Partnerships, Project Management, Creative Strategy
Teams: Doodles, Beyond Social (AR Production), GoSpooky (AR Production)
