Goal: Drive awareness and purchases for Reebok x Cardi B shoes
Outcome: Reebok launched a multi-product ad campaign featuring Cardi B and her new shoe line. The AR lens allowed Snapchatters to try the shoes on and immerse themselves in the extravagant world of Cardi B.
In addition to the AR lens, fans of culture, music, and fashion were targeted with low-funnel dynamic product ads to drive sales.
My Roles: Account Management, Marketing Science, Creative Strategy
